VIIT Science

VIIT Science was Founded in 2021 by Joel Oliver and Dan O'Connor. Joel has a background in coaching, health, fitness and wellness and Dan comes from a background in wellness supplements. Dan and Joel began looking into the science of vitamin absorption and came across numerous studies that concluded that sublingual liquid vitamins had superior absorption, faster delivery and were more bioavailable than tablets or capsules. We saw a gap in the market with what was being offered and what the science reflected, with the majority of vitamin products being sold in tablet form. Numerous studies outline that sublingual liquid vitamins have up to a 97% absorption rate, compared to a 25% absorption rate for tablet or capsule vitamins.

We continued our research and found a study that detailed that up to 40% of people said they struggle with swallowing tablets. We saw an opportunity to not only offer a more effective product but an easier way to take your vitamins. We looked into the spray vitamin market and found that there were only a handful of brands that were hitting the recommended daily intake levels of vitamins and none of them had a desirable taste. This is where our mission began and we believe we have successfully created a range of vitamin spray supplements, with natural tasty fruit flavours that contain effective micronutrient levels.